Psychology of Solar Sales

How to Win Deals and Influence the Future

Hidden motivations drive client behavior. They walk away from great deals, ghost without warning, and choose inferior competitors over your company. To understand how to bring in more deals, you’ll first have to understand why you’re losing them in the first place.

In this Solar Sales Accelerator series, you’ll learn how to center client psychology in solar sales.

Experienced solar sales pros can increase their close rates 10%-50% by implementing our research-backed methodology.

You’ll achieve these results by learning how to quickly connect with your clients, listen more skillfully, and connect solar to their personal motivations. We call this research-grounded approach Client-Centered Sales, and have taught it to clients at over a dozen solar companies to date.

Over the course of several weeks, the accelerator will guide you through on-demand material, live workshops, and scripts for every step in the solar sales process. You’ll learn ten key principles from the science of psychology, and how they explain many of the mysteries of the solar sales process. For each principle, you’ll learn how to leverage it with your clients instead of being taken by surprise. With dozens of proven sales techniques and examples, you’ll be capable of converting more leads into deals and more deals into long-term referral engines.

Solar sales shouldn’t be a numbers game. Every qualified client has reasons to go solar. This series teaches you how to find them.

Outcomes

Everyone who attends the workshop will…

Will increase their close rates

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Master over a dozen sales techniques for critical moments in the sales cycle

Will have access to downloadable scripts for every step in the residential sales process

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Use the principles of psychology to classify their “lost” clients and assess areas for improving their sales performance

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Request Information on this Workshop

How can we help?

Look internally for revenue growth solutions by developing your business development team. Learn more.
Expedite your new hire’s path to excellence by addressing your company’s unique needs. Learn more.
Develop your team’s skills and judgment to avoid the mistakes that sink solar companies. Learn more.
Create a workplace with great communication, a shared vision, and a motivated team. Learn more.