Psychology of Solar Technical Communication
Communicate Complex Concepts to Clients
When a solar client’s eyes glaze over, your likelihood of losing them skyrockets. When explaining how solar works, the wrong analogy, a long-winded explanation, or a confused client can end a solar deal before it gets started.
The best solar sales consultants aren’t just great closers, they’re skilled solar educators. They help their clients understand how solar works, but they go beyond just explaining - they connect to clients’ values, making the technical personal.
In this course, we cover foundational concepts of solar production and energy consumption. We ensure that your team has the solar technical knowledge to serve as solar experts. But we don’t stop at knowledge.
We help sales consultants become experts at solar technical communication as well.
From explaining why their company uses a particular brand of roof attachment to breaking down a client’s utility bill, you’ll learn how to connect with your client, communicate complex topics with ease, and build a relationship of trust that leads to more deals and happier clients.
Outcomes
Everyone who attends the workshop will…
Connect technical information to key deal drivers, including client values and common client narratives
01
02
Understand and explain solar operation to any client
Explain all of the most components of rooftop solar construction, along with the advantages and disadvantages of their companies product choices vs. their competitors
03
Explain the financial components of solar, including energy usage, bills, financing, and incentives
04
Contact us for a complete list of workshops, bulk pricing, and any other questions.
How can we help?
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Look internally for revenue growth solutions by developing your business development team. Learn more.
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Expedite your new hire’s path to excellence by addressing your company’s unique needs. Learn more.
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Develop your team’s skills and judgment to avoid the mistakes that sink solar companies. Learn more.
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Create a workplace with great communication, a shared vision, and a motivated team. Learn more.