Sales Tales
Master Story Marketing and AI to Win in the Attention Economy
In the Attention Economy, no one gets a participation trophy for their online marketing. Quality matters. Every solar company is posting and blogging, but most potential clients keep scrolling. Most companies are spending ever more time and money on marketing while getting fewer results. Yet few are investing the time to learn how to compete in this new world effectively.
In this workshop, your team will adopt a strategy that actually works without paying more for less. By creating marketing campaigns that your clients actually want to engage with, you’ll learn how to cut through the noise and win in the Attention Economy. By learning to leverage artificial intelligence tools for content marketing, you’ll get great results in less time, without expensive third parties.
During the workshop, your team will learn the principles of compelling marketing stories that your clients want to engage with, that bring in new leads, and that set your sales team up for easy wins. In collaboration with the facilitators, your team will create marketing materials that will work for your business, based on proven outlines and templates.
From small businesses to Fortune 5s, the companies that have learned how to tell compelling stories about their business are the ones that are winning and growing. Who will master storytelling first in your market? You? Or your competitors?
Outcomes
Participants will leave the workshop with:
Three compelling stories about your business that you can use right away to generate more interest and leads
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Three story worksheet templates
A ready-to-execute plan for collecting stories on an ongoing basis, using five proven tactics
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Prompts and protocols for leveraging AI to create better marketing materials specifically for your business faster
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Contact us for a complete list of workshops, bulk pricing, and any other questions.
How can we help?
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Look internally for revenue growth solutions by developing your business development team. Learn more.
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Expedite your new hire’s path to excellence by addressing your company’s unique needs. Learn more.
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Develop your team’s skills and judgment to avoid the mistakes that sink solar companies. Learn more.
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Create a workplace with great communication, a shared vision, and a motivated team. Learn more.