WE HELP SOLAR COMPANIES EMPOWER THEIR PEOPLE
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Sales training, metrics, and enablement. Learn more.
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Build operational excellence and recover lost margin by developing your team’s skills and judgment. Avoid the mistakes that sink solar companies. Learn more.
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Create a productive company culture, with great communication, a shared vision, and a motivated team. Learn more.
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Expedite your new hire’s path to excellence by addressing your company’s unique needs. Learn more.
How can we help?
Start a Conversation!
Level up your solar team.
Generation Solar develops your team into solar all-stars, whether you’re a team of five or five hundred.
Commercial solar businesses need nimble sales systems. We help you build a revenue system from finding a competitive value proposition to building your software systems to training your team.
Check out how we teach no-pressure consultative sales fundamentals with our AI Practice Partner - Sunny
Utility-Scale Project Management Accelerator!
New Workshop Series!
Manage Scope
Handle Subsurface Risk
Negotiate Effectively
Manage Production, Schedule, & Efficiency
Team Training Available
Overcome your business obstacles by cultivating in-house talent.
Residential Solar
In tough markets, fear kills the creativity that’s the life blood of your business.
Let us help your leadership team tap back into your startup spirit, with our new 2026 leadership workshop series: The Great PV Pivot.
Great companies reinvent themselves.
The best companies stop at nothing to get the support they need.
Get more information on how we can help your team navigate a Post-ITC landscape.
Sales & Ops Team Training
Grow revenue & reputation without growing team headcount in 2025.
Resi & Commercial Options Available
Open for Enrollment
What’s Right for your Team?
Let’s begin with your goals.
Start a conversation.
Our Services
Our clients achieve their goals faster:
Generating New Business
“Invaluable. What a powerful set of tools. We are going to be using your course in the future for more solar training as we build our sales team.”
Josh Benitone
Head of Solar Sales, Secure Solar
Costly Operational Growing Pains
“The results were striking - improved morale, increased project throughput, and a reduction in our construction costs of over 10% - an efficiency that will be worth millions of dollars over time.“
Jack Bertuzzi
CEO, Ecogy Solar
How much further could your solar team go?
Generation Solar accepts a limited number of new clients each quarter for free gap assessment and analysis. The first step to developing the best possible solar team is diagnosing what’s currently missing.
Are you curious what’s holding your team back?
Claim your spot.
How did we get here?
The Generation Solar Story
Having led a solar developer and EPC from regional, residential installer to one of the top solar companies in the country, Generation Solar’s founder Taylor Jackson understands the meaning of growing pains.
How do you build an all-star team in an industry where experience is at a premium? How do you grow your business without losing what makes your company special?
How can we empower the people who will repower the grid?
How I Came to Believe that Training the Next Generation of Solar Leaders is the Most Important Problem I Can Solve
In this post, I tell the story of what it was like leading a solar developer and EPC through a major business pivot from struggling residential installer to a national top 50 commercial and utility EPC and developer. Like many solar businesses, we walked the tightrope between explosive success and catastrophic failure for years. In the process, I learned that no investment of time or energy has a better ROI for a company than investing in your people.